Role: Graphic Designer
About the Company: BRNS Design is a commercial and residential architecture firm from the Dallas metroplex. "Found by BRNS Design" is their take on curated vintage furniture, art, and objects to elevate beautifully designed spaces.
Buyer persona: A 45-year-old sophisticated female, mother of two kids. She is looking to elevate her newly renovated home with unique, curated high-end pieces.
Curated, collected, vintage, still high-end/sophisticated brand, more playful & relatable than BRNS brand, unrelated to it.
Exploration:
The BRNS Design Team provided a "jumping off point", exploring colors, fonts, and shapes.
Together, we found and studied potential competitors around the country, and from there I started to develop logo concepts.
Concepts:
Result and Application:
After a logo was defined, the client requested a seal/stamp to add to product labels, and as the foundational element of their brand identity.
