Role: UI Designer
About the project: Carga's revolutionary app seamlessly connects truck drivers with on-demand loads, transforming logistics operations. With Carga, drivers gain access to a vast network of available loads based on their location, pickup dates, and specific freight conditions, ensuring that they never have to make trips with empty truck beds again.
Problem: Carga app is available to download and, although the back-end works seamlessly, drivers have not been using it because of the difficulties understanding how it works. The app is not user-friendly and doesn't visually relate to the company.
Goals: The new look of the app needs to reflect the brand and its functionality needs to be easily understood by drivers. Checked!
The before (Android app screenshots):
